promotion defintion | BTCC Knowledge

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Understanding the distinction between advertising and promotion is crucial for any business looking to grow. Promotion refers to the combination of marketing strategies used to increase brand awareness, sales, and customer loyalty. It encompasses advertising, public relations, sales promotions, and direct marketing. By contrast, advertising is just one aspect of promotion, focused on communicating the benefits of a product or service to a target audience. In this article, we'll delve into the meaning and definition of promotion, highlighting its key components and differences from advertising.

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